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mascara on pink pillow #1 selling prestige mascara in america
Better Than Sex Mascara For The Sexiest, Most Defined Lashes Possible
foundation products in organizer Oil-free foundation
Born This Way Flawless Foundation Natural-Looking & Undetectable Coverage
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BRONZING STICKS A Lightweight, Second-Skin Wear, Sun-Kissed Glow
Better Than Sex Foreplay Lash Primer
MINI PALETTES Inspired by the Original
Born This Way Natural Nudes Palette
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Kissing Jelly Treat Your Lips To An Ultra-Nourishing Lip Oil/Gloss Hybrid
JUST DROPPED
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NEW! Kissing Jelly Treat Your Lips To An Ultra-Nourishing Lip Oil/Gloss Hybrid
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TRAVEL SIZE MINIS Full-Size Favorites in Perfectly Portable Mini Sizes
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Bestsellers
mascara on pink pillow #1 selling prestige mascara in america
Better Than Sex Mascara For The Sexiest, Most Defined Lashes Possible
foundation products in organizer Oil-free foundation
Born This Way Flawless Foundation Natural-Looking & Undetectable Coverage
lip gloss products
Lip Injection
Plumper Gloss Extra Strength Instant & Long-Term Lip Plumper
Shop all best sellers
All Best Sellers Mascara, Foundation, Lip Plumper & More
New
BRONZING STICKS A Lightweight, Second-Skin Wear, Sun-Kissed Glow
Better Than Sex Foreplay Lash Primer
MINI PALETTES Inspired by the Original
Born This Way Natural Nudes Palette
makeup
Kissing Jelly Treat Your Lips To An Ultra-Nourishing Lip Oil/Gloss Hybrid
JUST DROPPED
Chocolate Soleil Bronzing Sticks
Born This Way Mini Palettes
New Shades! Pillow Balm
New Shades! Lady Bold
New Shades! Killer Liner
Kissing Jelly Lip Oil Gloss
Shop All New
Face
Makeup
Foundation
Concealer
Blush
Bronzer & Contour
Highlighters
Setting Spray & Powder
Travel Size
Shop All Makeup
Skincare
Primers
SPF Protection
Serums & Moisturizers
Shop All Skincare
By Collection
Born This Way
Chocolate Soleil
Insurance Collection
Hangover Skincare
Vegan-Friendly
More Fun
Shade Finder
Complexion Regimens
No-Makeup Look
Glowy Skin
Foundation Guide
Concealer Guide
Primer Guide
Setting Spray Guide
Eyes
MINI PALETTES Inspired by the Original
Born This Way Natural Nudes Palette
By Category
Eye Shadow Palettes
Mascara
Lash Primer
Mini Eye Shadow Palettes
Eyeliner
Brows
Travel Size
Shop All Eyes
By Collection
Better Than Sex
Born This Way
Insurance Collection
Brow Collection
Vegan-Friendly
More Fun
Get The Look
Mascara Guide
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Lips
lip gloss
NEW! Kissing Jelly Treat Your Lips To An Ultra-Nourishing Lip Oil/Gloss Hybrid
By Category
Lip Plumper
Lipstick
Lip Liners
Lip Gloss
Lip Balms & Serums
Travel Size
Shop All Lips
By Collection
Lip Injection
Kissing Jelly
Pillow Balm
Melted Matte
Lady Bold
Vegan-Friendly
More Fun
Lip Pairings
Red Lipstick
Lip Plumper Guide
Lip Liner Guide
Lipstick Guide
Lip Balm Guide
Melted Matte Shade Finder
Gifts & Sets
VALUE KITS & SETS Give The Perfect Present, Every Time
SHOP BY PRICE
Under $30
Under $50
Online Exclusives
Minis
Value Sets
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Wedding
Just Because
Thank You
Birthday
Shop All
SHOP BY SCENT
Chocolate Wonderland
Sweet Treats
Fresh & Floral
Fruit Delight
Shop All
Trends
AS SEEN ON SOCIAL Get Ready With Us! Learn The Hottest Trends & Looks
NYFW: Alice + Olivia Recreate the hottest makeup looks straight out of NYFW
#Cocoa Beach Bronze Show Us Your Take On This Sun-Kissed Look!
MORE FUN
Fantasy Factory
#CocoaBeachBronze
#TaupeSmoke
#PeachBloom
#LoveGlow
Bridal Makeup
New York Fashion Week
Lip Pairings
Travel Size
Services
VIRTUAL TRY-ON See It. Try It. Love It.
GET THE LOOK Learn Our Best Tips & Tricks From The Pros
COMPARISON GUIDES
Foundations
Concealers
Mascaras
Lip Plumpers
Lip Liners
Brows
Primers
MORE FUN
Shade Finder
The Wedding Shop
Complexion Regimens
Lip Pairings
Trending
Get The Look
Virtual Try-On
Shop By Scent
Live Beauty Chat
Offers
Afterpay Too Faced Now Pay Later!
TRAVEL SIZE MINIS Full-Size Favorites in Perfectly Portable Mini Sizes
Sale
SALE Stock Up & Save Up On Select Products!
Offers
Promotions
Value Sets
Online Exclusives
Travel Size
Afterpay
Shop All Sale
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lip plumper promo
lip plumper promo

$20 lip plumper

For a limited time only!

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*Source: Circana/U.S. Prestige Beauty Total Measured Market, Makeup Product Sales, 12 months ending January 2024

gift with 70 purchase

Free Mascara

Find out why it's the #1 Mascara in America*
with any $70+ order!

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*Source: Circana/U.S. Prestige Beauty Total Measured Market,Makeup Product Sales, 12 months ending January 2024

makeup products

HANGOVER
PILLOW BALM

New summer colors, same ultra-hydrating,
hyaluronic-infused formula!

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BEST OF THE BEST

BESTSELLERS

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Born This Way Super Coverage Multi-Use Concealer Born This Way Super Coverage Multi-Use Concealer
Nude
All
Fair
Light
Medium
Tan
Deep
+ -
+ more
Born This Way Super Coverage Multi-Use Concealer
Flawless, Hydrating, Longwearing
$36.00
Add to Bag
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NEW
TRY IT ON
Kissing Jelly Lip Oil Gloss Kissing Jelly Lip Oil Gloss
Bubblegum
All
Shimmer
Shine
+ -
+ more
Kissing Jelly Lip Oil Gloss
6 Juicy, High-Shine & Sparkle Finishes
$22.00
Add to Bag
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Melted Matte Liquified Longwear Lipstick Melted Matte Liquified Longwear Lipstick
Bottomless...
All
Pink
Berry
Red
+ -
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Melted Matte Liquified Longwear Lipstick
17 Pigmented Shades, Ultra-Matte Finish
$26.00
Add to Bag
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Better Than Sex Volumizing Mascara Better Than Sex Volumizing Mascara
Black
+ -
+ more
Better Than Sex Volumizing Mascara
Dramatically Fuller, Longer Lashes
$29.00
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Born This Way Flawless Coverage Natural Finish Foundation Born This Way Flawless Coverage Natural Finish Foundation
Warm Beige
All
Fair
Light
Medium
Tan
Deep
+ -
+ more
Born This Way Flawless Coverage Natural Finish Foundation
Undetectable Oil-Free Formula
$46.00
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Better Than Sex Easy Glide Waterproof Liquid Eyeliner
Black
+ -
+ more
Better Than Sex Easy Glide Waterproof Liquid Eyeliner
Smudge-Proof, Ultra-Rich Pigment
$25.00
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Lip Injection Extreme Lip Shaper Lip Injection Extreme Lip Shaper
Puffy Nude
+ -
+ more
Lip Injection Extreme Lip Shaper
Instant Plumping & 10-Hour Longwear
$24.00 $20.00
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Cloud Crush Blush Cloud Crush Blush
Golden Hour
+ -
+ more
Cloud Crush Blush
6 Unique Shades in Multiple Finishes
$29.00
Add to Bag
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NEW SHADE!
TRY IT ON
Killer Liner 36 Hour Waterproof Gel Eyeliner Pencil Killer Liner 36 Hour Waterproof Gel Eyeliner Pencil
Taupe
All
NEW!
+ -
+ more
Killer Liner 36 Hour Waterproof Gel Eyeliner Pencil
High Impact Color, Transfer Resistant
$25.00
Add to Bag
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Born This Way 24-Hour Longwear Matte Finish Foundation Born This Way 24-Hour Longwear Matte Finish Foundation
Natural Beige
All
Fair
Light
Medium
Tan
Deep
+ -
+ more
Born This Way 24-Hour Longwear Matte Finish Foundation
24-Hour Undetectable Super Longwear
$46.00
Add to Bag
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NEW SHADE!
TRY IT ON
Hangover Pillow Balm Ultra-Hydrating Lip Balm Hangover Pillow Balm Ultra-Hydrating Lip Balm
Very Vanilla
All
NEW!
+ -
+ more
Hangover Pillow Balm Ultra-Hydrating Lip Balm
Smooths, Softens & Plumps Lips
$26.00
Add to Bag
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Better Than Sex Waterproof Mascara Better Than Sex Waterproof Mascara
Better Than Sex Waterproof Mascara
Longer, Thicker Lashes + Waterproof
$29.00
Add to Bag
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BESTSELLER
SMELLS LIKE CHOCOLATE
Chocolate Soleil Matte Bronzer Chocolate Soleil Matte Bronzer
Dark Chocolate
+ -
+ more
Chocolate Soleil Matte Bronzer
Rich, Natural-Looking Tan
$36.00
Add to Bag
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TRY IT ON
I SMELL GOOD!
Lip Injection Maximum Plump Extra Strength Lip Plumper Gloss Lip Injection Maximum Plump Extra Strength Lip Plumper Gloss
Original
+ -
+ more
Lip Injection Maximum Plump Extra Strength Lip Plumper Gloss
Extra Strength Long-Term Lip Plumper
$33.00
Add to Bag
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#COCOABEACHBRONZE

Show Us Your Take On This Sun-Kissed Look!

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Show Us Your Take On This Pretty Peach Trend!

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Show Us Your Take On This Totally Pink Look!

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