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Offers you'll love
Discover bestselling beauty on sale.
Member Love Event
Earn 5X points on skin care, suncare, body care & fragrance + 10X points on select moisturizers. Ends June 1.
Skin care
Body care & suncare
Fragrance
10X points on select moisturizers
12 items
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On your radar
Shop 2024 Allure Readers’ Choice Award winners
Explore bronzing picks
Shop Charlotte Tilbury, Drunk Elephant, Sol de Janiero & more
Shop trending beauty
Shop e.l.f. Cosmetics, NYX Professional Makeup, Maybelline & more
Discover ‘Ôrebella
Exclusively at Ulta Beauty, the new skin parfum collection founded by Bella Hadid.
SPF 101
Today's Deals
$3.50 off
Sale
339 items
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What's new
12 items
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Earn 5X points
Now trending
12 items
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Beauty Services
Your best look. Our promise. Each service begins with a complimentary consultation with a licensed beauty pro. Ask questions and share ideas—we'll do the same.
Refresh your cut for summer
Get a moisturizing, cleansing or repairing treatment with any Signature Cut.
Brand of the moment
Experience Pattern at your next salon visit thru June 1. Book now!
Get pierced
Add some summer sparkle with a stud, stack or constellation ear piercing.
Our corporate commitments
Diversity, Equity & Inclusion
We're committed to creating a more inclusive world.
Ways to shop
Ulta Beauty has many ways to shop—choose what’s right for you!
Corporate Responsibility
We use the power of beauty to enhance the world around us.